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28 July 2010
28 July 2010: Veda Advantage's quarterly Consumer Credit Demand Index, released today, shows consumer credit demand has not yet returned to pre-Global Financial Crisis levels. Credit card and personal loan applications for the April to June quarter remained flat (-0.2%) year-on-year. The Veda Advantage index also revealed the largest quarterly drop in mortgage credit demand in the 6 years CDI has been measured, down 20% year-on-year.
Chris Gration, Veda Advantage Head of External Relations, said rising interest rates and a 'saving rather than spending' mentality could be holding Australians back from taking on debt. "Australian consumers appear to be continuing the saving habits adopted during the 2009 downturn. Evidence suggests many people continue to focus on paying down debts rather than extending their credit," he said.
Veda Advantage's recent Australian Debt Study revealed only 8%* of Australians were looking to apply for new credit in the six months from April to September 2010. "Overall credit growth remained flat this quarter," Mr Gration said. "Our debt study also found half of Australians with credit cards were looking to reduce that debt in this quarter, however our debt study shows people in the market for credit are predominantly individuals and families on higher incomes, earning above $70 000 so there is still good quality demand for new credit in the market place for the next 6 months."
The first home owner loan market has cooled considerably in the first half of 2010, with mortgage applications down 20% compared to the same April to June period in 2009. This follows on from a 15% fall in the January to March quarter of 2010 year-on-year.
"First home owner stimulus activity levels buoyed the market in 2009, so naturally mortgage demand would taper off after the incentives of last year. Information from the Reserve Bank suggests an easing in auction clearance rates and a deceleration in mortgage growth compared to the January to March quarter of 2010. Although mortgage demand has dropped off compared to last year, we are seeing an increase in automotive consumer credit demand and a trend towards the purchase of new cars," Mr Gration said.
Mr Gration said the new responsible lending law which begins for most credit providers in January 2011, will provide more confidence for consumers, especially those using fringe lenders, and a likely boost to credit demand. "Credit providers will be encouraged to use new tools to check income and capacity to make sure consumers can repay credit without substantial hardship. Responsible lending laws will support more confident borrowing by Australian consumers and better risk measurement tools for lenders," he said.
Mortgages
Mortgages declined for the second consecutive quarter year-on-year, at almost the same rate as was seen in the April to June quarter of 2008, which fell by 18%.
Credit cards
Personal loans
In comparison to the previous January to March quarter, there was a 4.8% decrease.
Source: Veda Advantage analysis July 2010

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Media Information:
Sally Robertson (02) 9492 1089 or 0400 927 003
About Veda Advantage www.vedaadvantage.com
Veda Advantage has been at the forefront of the information services industry for many decades. Issues such as privacy, data security, fraud and business intelligence are part of our commercial landscape. We provide insights into more than 16.5 million credit active individuals and 4.4 million companies and businesses.
You can apply for a copy of your business or company credit file at www.mycreditfile.com.au
** The Consumer Credit Demand Index looked at more than 42million consumer credit enquiries from October 2002 to 30 June 2010 registered on Veda Advantage's consumer database. Consumer Credit Demand measures application volumes for credit cards and personal loans over each quarter.
DISCLAIMER
Purpose of Veda Advantage media releases:
Veda Advantage media releases are intended as a contemporary contribution to data and commentary in relation to credit activity in the Australian economy. The information in this release does not constitute legal, accounting or other professional financial advice. The information may change and Veda Advantage does not guarantee its currency or accuracy.
To the extent permitted by law, Veda Advantage specifically excludes all liability or responsibility for any loss or damage arising out of reliance on information in this release and the data in this report, including any consequential or indirect loss, loss of profit, loss of revenue or loss of business opportunity.